Brand styling
For my brand styling assignment, I chose the Chanel Fall Ready-to-Wear 2025/2026 collection as my inspiration. I was drawn to this collection because it has a classic, elegant and feminine feeling, while still looking modern and fashionable.
I wanted to create a styling concept that matched the Chanel identity: chic, timeless and detailed. The collection inspired me through its sophisticated silhouettes, luxurious fabrics and classy colour palette. I focused on keeping the look stylish and refined, with details that feel connected to the Chanel brand.
With this assignment, I learned how important it is to understand a brand before creating a look. It is not only about choosing beautiful clothing, but also about translating the feeling, image and identity of the brand into a complete styling concept.
The Backdrop
For the backdrop, I decided to shoot outside because in the Chanel lookbook, the looks were also photographed on the street, including on a zebra crossing. I wanted to recreate that same feeling and translate the lookbook into my own styling assignment. By using an outdoor street setting, the look felt more connected to the original Chanel inspiration.
With this assignment, I learned how important it is to look closely at a brand’s identity, not only the clothing, but also the location, atmosphere and overall image. I wanted my styling to feel chic, feminine and refined, while still showing my own interpretation of the Chanel collection.
